Google PPC Case Study #2



Duffy Roofing is a local roofing company in Georgia. They came with us looking to improve their results on Google Adwords by providing them an account restructure.


We decided it would be best to do an account restructure here that focused on segmenting by devices and match types. We also used Single Keyword Adgroups so we could tailor the ads and landing pages to each keyword. A major challenge was there was tons of competition and people often search for competitors. We used match types and negative keywords to filter the competition keywords. We also used our continuous A/B testing model both within Adwords and on landing pages to drop lead cost.


Through this process, we were able to increase Duffy Roofing’s conversion rate by 22%. We spent around $70k on adspend and generated 1,285 conversions